Transform Yourself with Storytelling

Michael de Groot - Blog
4 min readAug 23, 2022
Designed by Staying Alive UK Ltd © | CC BY-ND 4.0

I’ve been a storyteller all my life and so have you. Welcome to our world of storytelling.

I’ve not always known this and perhaps you haven’t either or maybe you will realise once you’ve read this.

It was around 2009 I started to become aware that I was an outstanding storyteller. This is when I discovered my own creative ability to produce whiteboard animations. Showreel enclosed to illustrate what they are.

When clients asked me to create one for them and they gave me their scripts, I held my head in my hands in despair. The scripts were boring and were basically adverts. They said, here’s my product or service, please buy me.

I know the purpose of any advert is for people to buy a product or service of course I do. But unless you have thousands or millions in your budget to use the hammer on a rock method, you can repeat your advert daily until it has been hammered into your prospect’s brain. The brain being the rock which eventually will develop a huge dent to make the information (ad) stay there forever or at least for a very long time…

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